Industry Article

Explore the Boundless Waters with Fullriver AGM Batteries

Solace in Preparation

The passion with which a mariner hits the water is the substance of song and legend going back millennia. Such is the simple desire to reinvigorate by leaving the trials of life behind back on dry land. Your passion may lead you to the open sea, the glass of a pre-dawn lake, or flying up and down rivers. No matter your journey, you want the experience to lift you out of daily stresses, not create more. Doing this takes planning, attention to detail, and preparation.

Fullriver batteries stood head and shoulders above competitive products. They lasted longer, provided more power and withstood far greater user abuse than any other battery.

James Hortop, CEO of Merlin Equipment; United Kingdom

Fullriver knows how crucial all your investments are to leaving terra firma in confidence. With our batteries, you can stay out on the water for as long as it takes to catch all the fish, feel the wind on your face, and forget what drove you to seek aquatic solace in the first place.

Wake boarders in the Sand Hollow State Park Reservoir in Hurricane, Utah.

For our part, we want to help you enjoy the journey by providing the only application specific battery lines designed to perform dedicated functions for marine applications. 

The DC Series

The widest range of true deep cycle AGM batteries of any manufacturer. The DC Series battery line provides long lasting power to trolling motors, refrigerators, bubblers, ice makers, and a wide range of accessories that make your passion come to life. View product line

The FT Series

The widest range of thin-plate, pure lead AGM batteries available worldwide. Full Throttle is made to provide superior cranking power in extreme temperatures (-40°F to 125°F). FT Series batteries have the best discharge recovery of any starting battery on the market. This is good for those days where the fish may not be biting. You can stay out on the water just a little bit longer and keep the tunes rocking. View product line

A Take from Across the Pond

From powering medical equipment aboard ambulances to running sensitive electronics in covert surveillance vehicles and complete systems aboard ocean going yachts to front line main battle tanks, UK based Merlin Equipment have been the go-to provider for those whose lives and livelihoods depend on power.

With ever increasing power demands and expectations that everything should be “green,” the requirement for a dependable battery has become increasingly important. After extensive testing and experience, Merlin Equipment selected the Fullriver DC Series and Full Throttle Series as it’s trusted battery for these critical missions.

CEO of Merlin Equipment, James Hortop, commented, “Our testing showed that Fullriver batteries stood head and shoulders above competitive products. They lasted longer, provided more power (whether that was deep cycling ability or CCA) and withstood far greater user abuse than any other battery. As a company that only sells quality product, Fullriver was the only fit for our lead/acid needs”. James also added “As a company who also markets (and has developed its own) Lithium Ion range, when coupled with a quality battery management system, pure-lead AGM is actually our preferred choice over lithium in many cases – it is far more dependable, robust and predictable.”

A Fullriver DC Series battery are installed into a London metropolitan police vehicle.
A DC Series battery in a HM Coastguard vehicle installed by Merlin Equipment.
Mic Harrison, lead engineer for Merlin Equipment is installing Fullriver DC batteries into a Sunseeker yacht.
Mic Harrison, Lead Engineer for Merlin Equipment installs DC Series batteries into a Sunseeker luxury yacht.
A Fullriver DC Series battery are installed into a London metropolitan police vehicle.
A Fullriver DC Series battery is installed, by Merlin Equipment, into a London metropolitan police vehicle.
Merlin Equipment has recently installed four Fullriver DC series batteries in a Volvo police vehicle.

At Fullriver, we want to be the battery that lets you forget your troubles. No more stress of having your batteries die mid-season, or even mid-trip. No more forgetting whether or not your batteries need to be replaced. 

You planned hard to prepare the perfect excursion. You should get to enjoy every hour on the water stress free. Chase that setting sun like mariners of old whose tradition you are carrying on. Don’t just start your adventure. Follow it through to the end with application specific batteries from Fullriver.

Featured photo courtesy of Cameron Hotchkiss (@camhootch). Battery installation photos courtesy of Merlin Equipment.

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