Full Throttle Battery is Headed Back to SEMA, Here’s Why We Love It!

The Specialty Equipment Market Association, or SEMA as you may know it, dates to 1963. Back then, it was known as the Speed Equipment Manufacturers Association. It was a contingent of go-fast manufacturers that supplied high performance equipment to the racing and hot rod community. Since the show’s iteration, it has grown to reflect not only current and past trends within the automotive industry but features everything relevant to the overall vehicle landscape. If you want to see multi-purpose bug out vehicles, Formula One race cars, vintage hot rods, supercars, trophy trucks, motorcycles, manufacturers, warehouse distributors, media developers, racing teams, car clubs, they will all converge in Las Vegas for the annual event.

Gearheads, enthusiasts, businesspeople, and media outlets the world over make the annual pilgrimage to attend what is often labeled the world’s biggest car show.

For the manufacturers and builders featuring at the annual event, it is often a month’s long, painstaking preparation process to make ready for the event which has been known to host more than 150,000 attendees, 3,000 new products, over 1,500 vehicles, 2,400 exhibitors, and more than 3,000 members of the media.

Since 2017, Full Throttle Battery has exhibited at the annual expo. For us, and the other companies in attendance, it is a unique opportunity to connect manufacturers with buyers, and the month-long preparation process is completely warranted because, as we have learned, you never know who is going to stop by the booth.

Since 2003, the show has been sectionalized into specific market buckets. We are not the only battery manufacturer in attendance, but we are the only battery manufacturer in the off-road wing.

*Editor’s note – Full Throttle Battery is not just an off-road battery. With more direct fit options than any other thin plate, pure lead battery manufacturer in the world, we are not relegated to one specific market channel. If it has wheels, we make a battery for it.

As the summer months come into swing, our booth needs to have graphics created and the structure laid out according to our space. The booth is pulled from storage, cleaned, repaired, staged, and then a vehicle selected to be featured in the booth. The vehicle needs to be prepped, wrapped, photographed, measured, and that information is then sent to the event for approval. Then it is shipped to the event, detailed, and a final approval must be done prior to it being allowed into the event space. Sound daunting? Those are just two of many steps.

With less than a week remaining for our biggest event undertaking of the year, the team is in high gear, and there is a positive energy within the company. That positivity reflects the work that leads up to the event coming together and being deployed. No last-minute stuff for this team. We are ready, and we cannot wait.

If you happen to be in attendance, Full Throttle Battery will be in the West Hall, Booth #59027. Our booth staff has over 140 combined years of battery knowledge and are ready to answer all of your questions. Our team wants to hear about your builds, your business, your stories, your challenges, and how we can fit in to support you. Whatever the endeavor may be, we offer the best thin plate, pure lead AGM (Absorbent Glass Mat) battery in the world and our business is stored electrical energy solutions. We cannot wait to see everyone out there. SEMA is always an adventure for all in attendance, and we are looking forward to being a part of yours. Join us on Thursday, November 2nd, from 1:15 PM to 2:15 PM at the Full Throttle booth for an exclusive meet-and-greet and signing event with our special guests, Dave and Kevin from Kindig-It Designs. Come by and say hello!

Going Full Throttle for UTV Takeover

Rock crawling, over-landing, snow wheeling, and the massive surge in Utility Task Vehicle sales is driven by an influx of new participants in off-road over the last decade. This increase in the enthusiast base has fueled demand for events and activities that bring in drivers, their families, and promising multi-generational growth opportunities.

The UTV Takeover series of events has been a key driver of and supplier to that enthusiast market, and is organically creating more demand through social media. Preparing for an event like UTV Takeover is no simple task, as we aren’t just a vendor – we are educators and demonstrators as well.

Our team of enthusiasts is dedicated to showing the industry just how much impact the proper components can make in the performance of their rig, and their enjoyment of all the off-road experience has to offer.

Full Throttle showed up ready to educate the amassed crowd on the critical combination of an electrical system and battery pack that work together to provide reliable power, and then let our machines do the talking as we ripped it up on the sand.

The Full Throttle Battery Polaris RZR Pro XP:

With 70,000+ forward facing lumens courtesy of Baja Designs, a Rugged Radio 50 Watt radio/intercom combo, an SSV Sound System and all important GPS, the 650 Watt stator that comes standard on this machine would have been completely overmatched in the field, and no enthusiast wants to drop accessories to stay within stator range.

So, we use of two FT410’s – which fit perfectly within the stock hardware, no fitment modifications necessary – giving our RZR enough amperage to start a semi, and 58 Amp hours of reserve to ensure we have the power to explore hundreds of miles in the mountains at a time.

And even though we outfit this rig for overland, it’s perfectly comfortable among the windswept dunes, and we’ve got the video to prove it.

The Full Throttle Battery Can-Am Maverick X3 RC:

This machine has been a fixture at UTV Takeover for 4 years. The engine puts out 300 horsepower to all four tires, and was built to perform at this series of events. It has also taken on the mountains, the rocks, and the desert, but its true home is on the sand.

Equipped with a 50 Watt Rugged Radio, Magellan GPS, 45,000 forward facing lumens, winch, and a Buggy Whip Task Light, the electrical demand is simply too much for the severely underpowered 500 Watt stator that comes stock.

Using a combination of our FT438-U1R and FT410, provides 63 Amp hours and starting capability that would satisfy a full size diesel truck.

That covers the electrical consumption, but what about resilience to abuse? A famous desert racer once said, “Nothing survives off-road”. After five days on the Oregon Dunes in ever-changing weather and dune conditions, we could not agree more.

You see, to your battery the off-road experience is like being a can of paint agitated at Home Depot – constant vibration, with the added shock of high-speed aerials and wicked tight turns, and the occasional rollover.

If you’ve ever been stranded out in the sand dunes, the desert, or the mountains because your battery can’t take a beating, is a mistake you’ll only make once.

Boasting over the partition welds, thin plate-pure lead technology, brass terminals, and an industry leading level of battery cell material compression; Full Throttle has not only positioned itself as the most powerful and reliable battery for the most abusive applications, but we also lead the industry in available group sizes for all of your toys and vehicles.

Start your next adventure with a Full Throttle Battery.